Sports Direct

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Website | 0344 332 5014
Unit 2, Century Retail Park, New Century St, Hanley, Stoke-on-Trent ST1 5QQ, UK

Opening Hours:
Monday: 9:00 AM – 8:00 PM
Tuesday: 9:00 AM – 8:00 PM
Wednesday: 9:00 AM – 8:00 PM
Thursday: 9:00 AM – 8:00 PM
Friday: 9:00 AM – 8:00 PM
Saturday: 9:00 AM – 7:00 PM
Sunday: 10:30 AM – 4:30 PM


Area Served:
Within 4 miles (6.4km) of Unit 2, Century Retail Park, New Century St, Hanley, Stoke-on-Trent ST1 5QQ, UK
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Google Rating: 3.8 out of 5 stars (711 total ratings)

Patrick Barbieru
1 Star
Incredible poor customer service. An item purchased a day before been refused to exchange or refund. Website assistant been unable to amend the store decision even the proof of purchase and the relevant picture been sent . I do not recommend store or company at all . The assistant close the chat before i got the chance to reply
Wednesday 5th April 2023
Zen K
5 Star
Excellent customer service. Turned up at the Hanley branch of Sports Direct today to get advice and support on a somewhat complicated refund. I was swiftly referred to the manager who listened to my concerns and immediately looked into remedial action. I I came away from the store with the problem fully resolved. I felt completely listened to and cannot fault the very high service standards. The managers at this store are a credit to the Sports Direct company. Sincerely hope this feedback is picked up and the management team are recognised for their diligence and excellent customer service - thank you!
Saturday 25th February 2023
AnnaMae Henriette
1 Star
Absolutely terrible customer service. Very rude staff. Had a girl look me up and down in annoyance when I asked her for assistance, then she basically had someone else "deal" with me, but this guy was just as bad: rude, condescending and an overall horrid attitude. Go to JDs (or anywhere else) instead!
Monday 12th June 2023
A D
1 Star
Manager tried to sell me his 'last' pair of scratched up walking boots with a 5% discount telling me I wouldn't be able to return them. That's 5% off £95 so not even a fiver. Poor service. Poor care for customers. Won't be returning, ever.
Tuesday 23rd May 2023
Emma Carter
1 Star
My family and I had an awful experience last week at this store. My daughter has recently started football lessons and so we took her to Sports Direct to buy a new pair of football boots. When we first arrived in the store we looked around and couldn't find any suitable boots. My husband then proceeded to ask at the desk on the top floor for some assistance. The store manager was behind the till and he couldn't have showed any less interest in helping us if he had tried. Which we found very strange considering we were there to make a purchase. We eventually found a pair of football boots by ourselves, which took ages as we had to search high and low. The main reason however for the bad review is for another reason. My daughter saw a football on the top floor of the store. She asked if she could have one and I agreed that she could after seeing the price tag of 24.99 which was clearly attached to the stand where the footballs were displayed. We then proceeded to the check out with our items. Once I got to the checkout the cashier said to me that the ball was £30.00. I explained to her that the balls were labelled up at £24.99. She then got the manager, the same one that we saw earlier. He argued with me and did not believe me that they balls were labelled up at £24.99. I had to practically force him to go upstairs to show him where the balls were displayed. Once we got there he just ripped the price tag off the stand and said it was an old one that hadn't been removed. There was no apology for the mix up and to be honest his attitude was appalling considering that he was representing the store. I was charged the £30.00 for the ball which I felt was unfair as it was in my opinion false advertising. I am deeply disappointed with how my family was treated in this store especially as it was meant to be a treat for my daughter and something that she had been looking forward to :-( very upset customer.
Tuesday 4th October 2022